DEUTZ-FAHR TAGS: A new benchmark for safety and automation in agricultural machinery

TAGS - Tractor Assisted Guidance System sets a new benchmark for safety and automation in agricultural machinery

DEUTZ-FAHR has been awarded the Silver Medal of the Agritechnica Innovation Award 2025 for its innovative TAGS technology. The winning innovation marks a major step forward in agricultural safety, precision, and automation.

Tailor-Made for Farming

Unlike conventional automotive ADAS (Advanced Driver Assistance Systems), which are tailored to smooth roads, uniform traffic, and fixed infrastructure, TAGS is specifically developed for agricultural use - supporting both road transport and field operation. Whether navigating narrow rural paths, varying terrain, or mixed-use field environments, it goes beyond standard sensors and software. This is where DEUTZ-FAHR sets itself apart.

One System. Two Levels. Infinite Safety.

The TAGS technology is built around the DEUTZ-FAHR concept of ‘tractor as a sensor’. This means the tractor becomes a smart, connected hub that continuously gathers and shares data from the field. By integrating sensors, connectivity, and intelligence directly into the machine, DEUTZ-FAHR transforms the tractor into a central node of the digital farming ecosystem, enabling more precise, efficient, and safer operations.

The DEUTZ-FAHR Tractor Assisted Guidance System is based on agricultural-rated, digital high-resolution cameras with High Dynamic Range (HDR) capability, fully integrated into the tractor’s design. These cameras deliver fast, high-quality images and are water-repellent, shock-resistant, and built to withstand the demanding conditions of fieldwork. The system is scalable and supports up to three monocameras.

For advanced functionality, the stereo camera units offer real-time 3D scene mapping. DEUTZ-FAHR’s system measures actual depth, shape, and object movement—enabling the tractor to truly understand its surroundings. This is essential for safely and efficiently navigating challenging terrain, including uneven ground, unmarked paths, and crop-covered fields.

To offer customised performance across different farming profiles, the system consists in two levels: a Standard and an Advanced version.

Standard Level

• Lane Assist – Keeps the tractor safely in lane, with visual and acoustic alerts
• Human Detection – Warns about people in the tractor’s danger zones
• Crossroad Assist – Expands the operator’s view to a 190° stitched front panorama
• Overtake Indicator – Alerts when vehicles approach from behind

Advanced Level

• Off-Road Lane Assist – Identifies navigable terrain, even without lane markings
• 3D Obstacle Detection – Recognizes static and dynamic objects
• Adaptive Cruise Control (ACC) – Maintains safe distance on road and field
• Traffic Sign Recognition – AI-based classification with automatic alerts
• Powered by a high-performance AI-ECU, ready for future autonomous functions

Engineered for Tomorrow

Combining stereo vision, real-time AI, and a highly scalable system architecture, TAGS is the result of DEUTZ-FAHR Research and Development, with the support of Stereolabs (France), a specialist in real-time spatial AI, and Politecnico di Milano, one of Europe’s leading engineering universities. The Silver Medal confirms DEUTZ-FAHR’s leading role in Smart Farming Solutions and underlines its focus on developing technology that performs in real farming conditions—not just on paper.

The Innovation Award: a benchmark in agricultural technology

The Agritechnica Innovation Award is one of the industry’s most important acknowledgments, granted by an independent panel of experts to celebrate outstanding technological innovations. Held in Hanover, Agritechnica is the world’s leading agricultural trade fair, attracting thousands of professionals, dealers, and farmers from across the globe.

Discover all DEUTZ-FAHR innovation at Agritechnica 2025

Visitors to Agritechnica 2025 will have the opportunity to experience discover more about TAGS live at the DEUTZ-FAHR stand and to discover the full range of solutions designed for the future of farming. We look forward to welcoming you in Hanover!